20 Key Issues on Travel and Tourism - 2001

Summary

General Issues
  1. Hong Kong's International Image - requires further enhancement for more positive image overseas
  2. Environment and pollution - affecting tourism and further improvement needed
  3. Managing Tourism Growth - the next wave of tourism boom is around the corner
  4. Education & Training - manpower, quality, training centers and facilities, improved language proficiencty
  5. Tourim Management - clear division of role and responsibility between Tourism Commission and HKTA, proactive management and resource support

    6. Building Up Strength
  6. Traditional & New Strengths and Values of Hong Kong - needs to be promoted more aggressively, balanced development and promotions
  7. Landmark retention - heritage and historical sites to be more strongly preserved
  8. Product Development - develop and promote different local district attractions, new convention center.
  9. Promoting Tourism Friendliness - tourism ambassadors, pedestrian scheme, etc
  10. Shopping - quality, variety, complaint monitoring
  11. Theme Parks - Disney and others, and supporting entertainment centers
  12. Evening Entertainment - develop new attractions for both tourists and locals

    13.  

    Visitors and Hotels

  13. Hotel Performance - improving, but only 40% visitors stay in hotels (some rooms sold on monthly lease to locals)
  14. Visitor Arrivals - true impact of net tourism is only 8.9 million visitors not 13 million arrivals
  15. New Hotel Supply - good supply in the pipeline but need better forecast

    16.  

    New Airport

  16. Open skies - encourage more new airlines, routes and frequencies to Hong Kong
  17. Hub Promotion - benefits some but limited benefits to other tourism segments; fleet expansion will ensure that genuine Hong Kong bound passengers will continue to have seats available when needed.

    18.  

    Institutional Issues

  18. Tourism legislation and consumer protection - to be brought up to date and regulatory measures introduced to bring them in line with international standards
  19. HKTA - leadership and industry support needed, greater transparency and more industry consultation, facelift for “bureaucratic” organization image
  20. China Market - visa procedures to be further simplified