Review of the Pricing Structure of Local Fixed Telephone Services
Comments by the Hong Kong Coalition of Service Industries
July 1996
Introduction
The HKCSI welcomes the opportunity to consider and comment on the OFTA consultation
paper on pricing structure of local fixed telephone services. This paper sets out the
HKCSI's views following consultation among the Coalition.
The current flat-rate system has served Hong Kong well. Although the usage pattern is
skewed with the result that a large number of users are indirectly subsidising a small
number of heavy users, the system has the undoubted advantage of simplicity. It is
acceptable to the public at large. There has been no complaints of unfairness, and no
strong public demand for a review of the pricing structure. In short, there is apparently
no problem that requires fixing.
Notwithstanding the above, we agree with the Telecommunications Authority (TA) that
there is a need to look ahead in light of the very rapid development in recent years of
the use of the telephone for other communication purposes. In the broader context, both
government and industry have been promoting the use of the "information
superhighway". The HKCSI has consistently been arguing for the case of a
"national information strategy" for Hong Kong to promote more widespread and
effective use of communication and information technology. We have emphasised that Hong
Kong must not lag behind in the movement towards greater use of technology and
communication, in order to maintain its competitiveness vis-a-vis regional economies. Hong
Kong should be prepared for more extensive uses of our telephone network for non-voice
communication and software driven applications. The present usage pattern will not remain
unchanged.
But the more widespread use of communication and information technology will have far
reaching cost implications for the telephone network. The capacity of the whole system
will have to be enhanced, thus calling for greater investment from the telecom carriers
and higher prices for users. If additional investment is not made and capacity is not
increased, there will be more clogged lines and jammed networks, which is not acceptable
for a communication-dependent territory. We cannot encourage more widespread use of
communication but at the same time tolerate a deterioration of its quality. The TA is
therefore right to anticipate the problem and encourage public discussion about possible
solutions.
Principles
We believe consideration of the pricing structure should be guided by the
following, some times conflicting, principles:
Use of the telephone network for non-telephone (or non-voice-only) communication is not
only a practice to be accepted, but should be encouraged in light of the more widespread
development of information technology and communication.
The quality of the telecommunications system must not be allowed to deteriorate in the
face of greater use of the network.
The user-pay principle is preferable not only because it is fairer, but also because it
encourages more efficient use of the system.
To the extent that it is consistent with the "user-pay" principle, the current
simple flat-rate system should be maintained as far as possible. To change it would call
for a major change in dialling habit, with considerable social cost. Besides, in the
promotion of Hong Kong as a business centre, the image of "free local calls" has
become an asset which it will be unwise to dispose of.
Having regard to the above principles, it is our view that an attempt should be made to
find a fair pricing system that would cater for the increased use of the telephone
network, encourage efficiency, enhance competition by enabling new entrants to compete
effectively in the market, as well as accommodate the simplicity of the present system.
Conceptually, a compromise solution could be envisaged by dividing telecom services into
"basic" and "enhanced services" - which to some extent is already
being practised. The simple solution will then be to retain the present flat rate for
basic services, while applying the user-pay principle to enhanced services.
Evaluating the proposed options
Applying the above principles, it is clear Option (B) as proposed by OFTA is
not acceptable. Under this option, if the quality of telephone service is to be
maintained, prices will have to be increased across-the-board to provide for additional
capacity, or there has to be more cross-subsidisation from non-local telecom services. The
former case will be extremely unfair on the majority of small-volume users, while the
latter approach would encourage inefficient uses of the telephone network, and distort
competition in the wider market of telecom and IT services. Hong Kong could hardly afford
such inefficiency if it were to continue to stay ahead in the region.
In theory, Option (C) would be ideal as it is based on the user-pay principle. However,
it is contrary to the prevailing dialling habit of the community. If, as anticipated, the
additional pressure on the telephone network comes mainly from the more
"advanced" uses such as computer and IT, it may be unfair to pass this pressure
- in the form of a change in dialling habit - onto the average telephone user. Without a
flat rate as a benchmark, Hong Kong also risks losing its reputation as a cheap
telecommunications hub even though average prices may not be higher.
Option (A) may appear to be closest to our suggestion of dividing services into
"basic" and "enhanced", but we cannot support it for the following
reasons:
There is, in fact, a conceptual difference between Option (A) and our proposed division
between basic and enhanced services, in that under Option (A) the user-pay principle
applies only to services regulated through a PNETS license. There will conceivably be a
considerable amount of non-PNET traffic of the nature of "enhanced" rather than
"basic" services (e.g. two computers permanently linked up through software and
modem for a commercial or recreational application) . These will not be subject to the
user-pay charging. They will add to the burden of the system without contributing to the
cost.
With regard to the flat-rate charging, maintaining the status quo will not only
perpetuate the cross-subsidy between light and heavy users, but demand greater
cross-subsidisation between local and international services. Such inefficiency cannot be
sustainable economically in the long run. It will eventually lead to underinvestment in
the local networks, which will not be in the interest of the consumer.
Recommended option: Option (D)
Ideally, we would prefer a pricing mechanism which combines a fixed rate
charging for basic services and a usage-based charging for enhanced services. In practice,
however, it would be extremely difficult to make a distinction between basic and enhanced
services. While some services are clearly of a basic nature, such as ordinary telephone
calls, and others may be clearly of an enhanced nature, such as telemarketing, there is a
considerable grey area where concensus is not easy, for example, ordinary fax. The
distinction between basic and enhanced services will be even more difficult as new
products and services emerge in ever greater number.
One way of overcoming this difficulty in practice is to assume that the user of enhanced
services are more likely to be a heavier user than the ordinary user of basic services.
While the distinction between basic and enhanced services can be controversial, that
between light user and heavy user is not.
Taking account of the above, Option (D) would appear to be the best compromise. It
contains both a flat rate element as well as a per-usage option, and is capable of
distinguishing between light users and heavy users, hence also giving the consumer a
freedom of choice. It encourages the greater use of the telecommunications network but at
the same time provides a rebalancing of the pricing system without aggravating the
inefficiencies of cross-subsidisation.
The setting of the flat rate is critical in ensuring the success of the scheme. In our
view, the $90 per month for residential lines and $120 for business lines as suggested by
the OFTA consultation paper is reasonable. Although the $90 level for residential lines
still falls below the average cost of the network ($103 per month), a significant
rebalancing will be achieved which will be conducive to the development of more efficient
and competitive services. For the average-to-heavy users, a $21 premium over the existing
charge of $69 per month is not excessive for unlimited calls and thus maintaining the
current dialling habit. For the light users who opt for a per-usage pricing system, while
they will lose the simplicity and convenience of a flat-rate system, it is not
unreasonable to expect them to adjust to a per-usage system which enables them to pay
less.